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Interim General Manager for Premium, FMCG and Luxury Brands

 

​​​​P&L Ownership • Value Creation • Strategic Transformation
Board & Executive Committee Partner

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I step in to lead organizations when performance, clarity and governance matter.

With full P&L accountability, I drive strategic transformation and profitable growth to deliver measurable, sustainable results.

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What I Do ?

I take executive leadership roles during critical phases: transformation, growth acceleration, turnaround or leadership transition.
My mandate is clear: restore performance, structure governance and create value.

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Typical mandates (6 – 18 months):

  • P&L under pressure: margin erosion, growth slowdown, cash discipline

  • Business unit or group leadership gap

  • Strategic transformation & operating model reset

  • Post-merger / post-LBO execution

  • International expansion with governance and KPI discipline

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Why Me ?​​​

Executive leadership with full ownership.

I​ combine corporate rigor with hands-on execution, ensuring alignment between strategy, operations, finance and governance.

  • Full P&L responsibility

  • Board & ComEx interface

  • Clear decision-making and execution cadence

  • Sustainable value creation

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How I Work ?​

My Approach​

  1. Rapid diagnosis: Understanding the business, the numbers, the people and the governance

  2. Clear priorities: Defining what truly moves performance and value creation.

  3. Execution discipline: Setting rhythm, KPIs and accountability.

  4. Sustainable results: Delivering impact while strengthening the organization for the long term.

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Credentials​

Trusted by corporate groups and challengers across FMCG, beauty, luxury, travel and financial services:

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Corporate: L’Oréal · LVMH / Dior · Club Med · Bank Degroof Petercam


Recent mandates include Ricola, Meurisse, Cent Pur Cent & i.am.klean Make-up, Cîme Skincare, Edenea, Eurostar / Thalys, Little Guest, MeDirect Bank, Oney Bank

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Results I Deliver

  • Clear growth and go-to-market roadmaps

  • Improved commercial conversion and margin discipline

  • Stronger brand positioning and premiumization

  • Robust governance, operating rhythm and KPIs

  • Engaged teams with clear roles and accountability

Resources and Tips

ABOUT YOU

Who I Work With ?

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START-UPS & SCALE-UPS

You have a strong product and ambition to grow but need experienced guidance to secure your market position, structure your go-to-market, and build awareness. I help founders turn promising ideas into actionable business plans, connecting them with the right channels, partners, and investors.

SMEs

Your company is thriving, yet reaching the next level demands reinvention. We optimize your sales strategy, pricing, communication, and distribution model to drive sustainable, profitable growth.

CORPORATES

Your market is evolving and customers’ expectations shift quickly. I collaborate with executive teams to navigate transformation programs, reshaping brands, operations, and teams to turn disruption into measurable success.

About Me
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ABOUT ME

Meet Hadi KAMOUH

  • I am an Interim General Manager with over 20 years of executive leadership experience across FMCG, Cosmetics, Luxury, Travel, Retail and Financial Services.​

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  • I lead organizations through complex phases of strategic transformation and profitable growth, with full P&L management and accountability. My focus is on value creation, performance recovery and long-term sustainability.

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  • I have directed multi-activity and multi-channel businesses, strengthened governance, and worked in close partnership with Boards and Executive Committees to execute decisive transformations.

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  • Recognized for executive leadership, clarity in decision-making and disciplined execution, I operate as a General Manager, aligning strategy, operations and financial performance to deliver measurable impact.

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  • Corporate background includes:
    L’Oréal · LVMH / Dior · Club Med · Degroof Petercam

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  • Recent mandates include:
    Ricola · Meurisse · Cent Pur Cent & i.am.klean Make-up · Cîme Skincare · Eurostar/Thalys · Little Guest · MeDirect Bank · Oney Bank

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  • As the founder of Clyde For Men, I combine strategic insight with hands-on entrepreneurial experience in every project.

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SERVICES

What I Do ?

1/ INTERIM GENERAL MANAGER​​

Full P&L Accountability

I step in as Interim General Manager with full ownership of business performance and execution.

Scope includes:

  • Full P&L steering and budget ownership

  • Commercial engine: sales, retail, e-commerce, e-retail

  • Marketing, pricing, brand and activation alignment

  • Cross-functional leadership : finance, ops, product, tech

  • Governance, reporting, board & investor communication

  • Team structuring, hiring, coaching and performance rituals

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2/ STRATEGIC TRANSFORMATION & OPERATING MODEL​​

From strategy to execution.

I lead end-to-end transformation programs to restore performance and execution power.

Typical deliverables:

  • Market, channel and performance diagnosis

  • Brand positioning & messaging refinement

  • Pricing, margin and promotion architecture

  • Acquisition & conversion strategy :paid, CRM, retail, partnerships

  • KPI dashboard and 90-day execution roadmap

 

3/ BOARD & EXECUTIVE COMMITTEE SUPPORT​

For high-stakes decisions.

I work closely with Boards and Executive Committees to support governance and decision-making during critical phases.

Focus Areas:

  • Strategic choices and trade-offs

  • Narrative & stakeholder communication

  • Operating model and governance

  • Partner, vendor and agency ecosystems

  • Executive coaching on execution cadence

Flexible Payment Planning

BUSINESS DEVELOPMENT

Business Models & Business Plans

P&L Management

Budget Allocation & Optimization

Customer Segmentation

Business Intelligence & Data Analytics

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ORGANIZATIONAL DESIGN

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Structure & Organization

Integration & Mutualisation

Business Units Synergies

Building High Performing Teams

Project & Change Management

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Augmented Reality

OMNI-CHANNEL SALES

DISTRIBUTION

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Retail

E-Commerce & Online Sales

Direct (BtoC) & Indirect (BtoBtoC)

Sales Internationalization

Merchandising & Point of Sales Experience

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CUSTOMER EXPERIENCE

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Physical & Digital Marketing
Customer Acquisition & Retention
After Sales Experience
Customer Relationship Management 
Lead Management

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BRANDING & POSITIONING

Premium Brand Management
Building Beloved Consumer Brands
Visual & Graphical Identity
Media Strategy & Planning
Advertising, Sponsoring & Events

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CORPORATE IDENTITY & COMMUNICATION

Mission, Vision, Culture & Values

Employeur Branding

Press & Public Relations

Community Management

Crisis Management

Services

CONTACT

Let’s Build Your Next Growth Chapter

Let’s discuss your leadership or performance challenge.

hello@kexpertise.com

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Based in Brussels and Paris. Available for international and hybrid mandates.

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